Just Desserts expands Bites line

Just Desserts has expanded its Bites line by introducing Ghirardelli White Chocolate Flavoured Snickerdoodle Bites.

The latest addition also expands the company’s partnership with Ghirardelli Chocolate.

Michael Mendes, CEO of Just Desserts, notes that its Bites product line has seen strong growth over the past several years. “We have been pleased with consumer and retailer reception to our Bites line, fueled by a strong combination of premium ingredients, innovative new recipes and a convenient portion-controlled format,” he said.

Just Desserts developed its original chocolate Brownie Bite in 2007 and since then, it has grown in both flavours and pack sizes.

Last year, Just Desserts forged a partnership with Ghirardelli Chocolate, which has led to the launch of brownie bites, cupcakes and cakes made with Ghirardelli Chocolate.

For its latest Bites product, Mendes notes, “We took a painstaking approach to deliver a Snickerdoodle Bite that had the moist, indulgent texture of a Snickerdoodle cookie.”