Cadbury campaign to celebrate taste and texture

Cadbury has announced its new ‘Singles Sensations’ 360-degree campaign to champion the tastes and textures of five of its key singles bars.

The campaign, which features different creatives for each of the bars, has launched with a new TVC and will also include outdoor, social and PR, as well as experiential activities across UK festivals this summer.

The 2017 campaign will further leverage the strength of the core singles range to reach two key audiences; driving awareness to attract a new generation to the category and reminding existing consumers of the repertoire of brands available and the unique qualities of each.

The new £6 million ($8m) campaign, which has launched with a Cadbury Twirl creative, features the full range including Cadbury Crunchie, Twirl, Boost, Double Decker and Wispa. They will all be featured in individual ad spots which will strive to amplify the taste sensation in each individual chocolate bar.

Richard Weisinger, senior brand manager for Cadbury Singles, notes, “With our focus on the Cadbury singles range entering year two, we aim to show consumers that no matter what taste experience they’re looking for, Cadbury has a variety of tastes and textures meaning there is a chocolate bar for every occasion.”