Adult cheese snacks introduced
Cheese company Bridgehead Food Partners has launched a range of adult snacking cheeses under the Chunky Cheese Co. brand name. The products come in four variants – Tangy Mature Cheddar, Mature Cheddar with Chilli & Lime, Mature Cheddar with Cracked Black Pepper and Mature Cheddar with Peppadew.
According to The Grocer, Bridgehead considered selling the cheese both as part of a meal deal and as a standalone snack, following research with consumer focus groups.
It has already secured listings in 330 of The Co-operative Food stores, where it will form part of the retailer’s meal deal, from September. Bridgehead is currently in discussions with petrol station operators, other multiples and independents.
brand cheddar cheese consumer food launch products range research retailer snack snacking snacks tangy






