Terry’s Chocolate Orange to launch Honeycomb Crumb

Terry’s Chocolate Orange is launching a Honeycomb Crunch variety in time for the run up to Christmas 2011 with orange flavoured milk chocolate and honeycomb pieces littered throughout.

Honeycomb Crunch will join the rest of the Terry’s Chocolate Orange ball family, alongside Milk, Dark, Volcanic Popping Candy and White Chocolate Smasher.

Kate Knight, senior brand manager says, “Our new Honeycomb Crunch ball brings something new and fresh to the table for Terry’s Chocolate Orange.”

Terry’s Chocolate Orange Milk experiences exponential growth over the festive period. Knight notes that in order to make sure this sales opportunity is pushed as far as possible, 2010’s seasonal packaging is back for another year to achieve shelf-stand out in the festive isles and encourage association of the confectionery product as a Christmas chocolate.