Tangerine revamps Barratt bags

Tangerine Confectionery is revamping its Barratt range of family confectionery bags with a new launch, which includes the return of the novelty gums, Milkteeth.

In addition, the range will further be extended with the launch of new Barratt Strawberry Milkshakes. A fruity twist on the long-standing Milk Bottles product, Strawberry Milkshakes share the same real milk content but have a strawberry flavour burst.

The new 150g impulse packs will introduce a new and colourful look to the Barratt range which will also extend across Barratt hero products, Dolly Mix and Milk Bottles. The packaging will incorporate a clear window to allow consumers to view the product inside before they buy.

Laura Burton, Barratt brand manager at Tangerine Confectionery, says, “With five of the top 20 best selling kids’ skus, Barratt is currently the number one brand in the kids’ confectionery category. Brand growth has been driven by the strength of our product offering and NPD. This will help to strengthen Barratt’s appeal, increase distribution within the impulse and grocer multiple channels and develop into new channels such as garage forecourts.”

The launches in September 2011 will be supported by a ‘Barratt Big Kids’ consumer PR and social media campaign. Each product in the range will have a £1 retail price point.