Toblerone launches first UK branded sweet pastry

Toblerone and Cuisine de France have teamed up to launch the UK’s first branded pastry treat. Available this September, the Toblerone Pastry combines all-butter pastry with Swiss chocolate for a premium on-the-go snack.

Jon Smythe, marketing director for Cuisine de France, comments,  “As lifestyles become increasingly more hectic it’s important that retailers capitalise on this by having a wide range of products available in-store. Its instantly recognisable ‘triangle’ shape and branded sleeve have shelf standout .”

A selection of branded POS, including display units, posters and shelf talkers, will be available from September to support the launch. Toblerone Pastry will be available to retailers frozen and ready for baking in cases of 36 units, along with ready to use branded hand-held sleeves.