Blueberry liquorice award

Panda Liquorice has scooped a top award – thanks to Your Healthy Living magazine – which named Panda Blueberry Liquorice as the winner in its healthy treat category.

Blueberry liquorice, an entirely new concept, was developed by Panda in Finland and launched earlier this year. It has been the most successful NPD launch from the confectionery brand to date.

The combination of healthy liquorice with the original superfood has been hugely popular with shoppers and obviously impressed the judges. Panda Blueberry combines the pure and natural ingredients of Panda Liquorice – molasses syrup, wheat flour, liquorice extract and aniseed oil – with real blueberry puree, delivering a soft and chewy liquorice.

Lisa Gawthorne, Director of Bravura Foods, the UK distributor for Panda Liquorice comments, “We’ve always been really confident about this product and the response has been astounding – from both retailers and the public – so it’s great to get an official stamp of approval! We have just launched blueberry in a convenient bar format to target on-the-go snackers and kid’s lunch boxes, so we’ve got high hopes for its success.”

Panda Blueberry Liquorice also took home a top award in LA last month – it won the snacks & sweets category in the 2011 Gourmet Product Awards. The award was judged by a panel including celebrity chefs, professional consultants and speciality retail store owners.