Intersnack goes nuts for Brazil’s Nuts

Snack specialist, Intersnack, has won an exclusive contract to produce the new Brazil’s Nuts range of premium quality peanuts, which launched this week in conjunction with talkSPORT radio presenter and football hero, Alan Brazil.

The range launches with two SKUs: original salted peanuts and dry roasted peanuts. It will be distributed initially through the on-trade via WaverleyTBS.

Significant marketing support is planned for the product including a 6 week advertising campaign on talkSPORT Radio, plus Twitter, Facebook and PR activity involving Alan Brazil himself.

Interactive marketing techniques are intended to make Brazil’s Nuts the UK’s ‘Most Interactive Bar Snack.’ Each pack features QR and bar codes so that consumers can listen ‘live’ to talkSPORT Radio as well as accessing competitions, videos and other exclusive content using smart phones.

Intersnack is producing the Brazil’s Nuts range at its nut production unit in Haverhill for Vogue Branding on behalf of Brazil Sport Ltd – owner of the Brazil’s Nuts brand. The range will be extended with cashews and chilli nuts early in 2012, followed later by other snack items.

A percentage of all annual sales revenue for Brazil’s Nuts will be donated to the Sir Bobby Robson Foundation, which aims to find more effective treatments for cancer including the clinical trials of new cancer drugs.