pladis announces ‘Merry McVitie’s’ Christmas range

pladis is helping retailers to unwrap seasonal sales with the 2020 ‘Merry McVitie’s’ Christmas range.

Tapping into key seasonal consumer trends – indulgence, togetherness and gifting – the McVitie’s 2020 Christmas selection comprises iconic festive favourites, as well as fresh innovation. Pladis says that the return of popular products alongside NPD is sure to drive excitement amongst snacking shoppers in the lead-up to Christmas.

“Christmas is all about spending time with loved ones – and what better way to get into the festive spirit, with the people closest to you, than by indulging in a few delicious treats,” said Jonathan Bull, head of McVitie’s Commercial & Seasonal Brands at pladis UK&I. “Whether it’s a quick snack to keep you going whilst the Christmas dinner is cooking, or settling down for the evening to share a box of biscuits, every product in the McVitie’s seasonal range has been skilfully selected as the perfect sharing treat for a range of consumption occasions.

“Nothing says Christmas quite like some of our long-standing seasonal favourites, including McVitie’s Jaffa Cakes Christmas Pole and Tin. By combining these with inviting NPD, we’re appealing both a new generation of seasonal shoppers, as well as existing fans seeking something extra special for the festive season.

“This year we’re taking the range one step further by giving some of our bestsellers – McVitie’s Digestives and McVitie’s Jaffa Cakes – a festive transformation, offering retailers the chance to take an even bigger bite out of the £161 million3 seasonal sales opportunity.”

Brand new for 2020:

• McVitie’s Seasonal Milk Chocolate Digestives
  New to the pladis McVitie’s Chocolate Digestives festive range are McVitie’s Christmas Pudding Milk Chocolate Digestives and McVitie’s Gingerbread Milk Chocolate Digestives (250g, RSP: £1.50).

• McVitie’s Jaffa Cakes Orange & Cranberry
  McVitie’s Jaffa Cakes Orange & Cranberry will comprise the same light sponge as the classic Jaffa Cakes, coated in milk and dark chocolate, with a tangy Orange and Cranberry jelly at the centre. Available in a 125g pack at an RSP of £1.20.

• McVitie’s Jaffa Cakes Christmas Present
  Comprising 20 original and 20 seasonal Jaffa Cakes, pladis says that the McVitie’s Jaffa Cakes Christmas Present is the perfect gift. Available at an RSP of £3 (400g).

• McVitie’s Heritage Tin (featured image)
  Celebrating over 180 Years of ‘Britain’s Biggest Biscuit Brand’, the McVitie’s Heritage Tin (400g, RSP: £8) is the most premium offering in this year’s seasonal line-up. This assortment comprises a selection of 28 biscuits – including chocolate biscuits, cookies and creams.

The rest of the McVitie’s Christmas range includes classic products such as:

• McVitie’s White Chocolate Digestive Nibbles – 120g pouch bag, RSP: £1;
• McVitie’s Family Circle – available in a 310g box (RSP: £3.09), a 620g box (RSP: £4) and a new 1.24kg box (available exclusively at Costco, RSP: £5.49);
• McVitie’s Victoria – available in boxes of 300g (RSP: £3), 600g (RSP: £6), 825g (RSP: £8) and 1.2kg (RSP: £12);
• McVitie’s Moments Signature Chocolate Biscuit Selection – 400g box, RSP: £6;
• McVitie’s Jaffa Cakes Christmas Pole and Tin – Pole: 40 Jaffa Cakes, RSP: £3; Tin: 239g, RSP: £5.

The products in the McVitie’s Christmas range will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda and Morrisons – as well as discounters. Products will also be available to the wholesale and convenience channels.

• Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases, including these ones.