McVitie’s BN biscuits make their return
Global snacking company pladis is bringing the popular noughties biscuit brand, BN, back to UK supermarket shelves under its McVitie’s brand – after a four-year hiatus.
McVitie’s secures Britain’s Got Talent sponsorship deal
Global snacking company, pladis, has announced its McVitie’s brand will be hitting TV screens across the UK this spring, as lead sponsor of Britain’s Got Talent.
pladis re-launches McVitie’s Jaffa cake Lemon & Lime
Global snacking company pladis is adding some extra flavour to its £64 million McVitie’s Jaffa Cakes brand with the re-launch of McVitie’s Jaffa Cakes Lemon & Lime.
pladis announces new McVitie’s treat
Global snacking company pladis is ramping up its offering in the special treats sub-category of biscuits with first-to-market innovation in the form of McVitie’s Blissfuls.
pladis debuts McVitie’s Indulgent Chocolate Cherry V.I.B
UK snacking company pladis is expanding its £9.9m McVitie’s V.I.Bs range with the launch of new Indulgent Chocolate Cherry flavour biscuit.
pladis creates Jaffa cakes and doughnuts hybrid
pladis is introducing a first-to-market fusion of its bestselling McVitie’s Jaffa Cakes with the humble doughnut, to create McVitie’s Jaffa Jonuts.
Jaffa cakes debuts Cherry and Passion Fruit flavours
pladis is adding extra zest to the biscuit aisle with the launch of two new flavours to its McVitie’s Jaffa Cakes brand.
Indulgent makeover for McVitie’s bestsellers
pladis is introducing two new extra chocolatey treats from McVitie’s Digestives and McVitie’s Hobnobs.
Sweets & Savoury Snacks: Christmas 2020 roundup
Here is our roundup of headlines from the festive sweets and snack news we have covered in 2020.
Bakery, Candy & Gum, Chocolate, Functional & Free-from, Savoury Snacks, Seasonal
pladis launches McVitie’s British Icons
pladis is introducing four new flavours to its bestselling McVitie’s Milk Chocolate Digestives and McVitie’s Milk Chocolate Hobnobs brand under a new limited edition range.
Sweets & Savoury Snacks: Halloween 2020 roundup
Here is our roundup of headlines from the Halloween-related sweets and snack news this month.
pladis announces ‘Merry McVitie’s’ Christmas range
The McVitie’s 2020 Christmas selection comprises iconic festive favourites, as well as fresh innovation from Britain’s ‘Biggest Biscuit Brand’.
pladis releases McVitie’s Cakes 2020 Halloween range
pladis is encouraging UK consumers to have ‘A Dead Good Night In’ with its 2020 Halloween range from McVitie’s Cakes.
pladis launches McVitie’s Moments Brownies
pladis has announced the launch of the McVitie’s category’s first fully chocolate-enrobed brownies.