Major biscuit brand to relaunch

United Biscuits is embarking on a major relaunch of its McVitie’s brand to rejuvenate and drive strong growth into the biscuits category. The relaunch will kick off with a brand redesign and a £12m multimedia campaign, the company’s biggest ever. Sarah Heynen, marketing director of sweet biscuits at UBUK, comments: “Everyday biscuits, with brands such […]

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