pladis launches McVitie’s Moments Brownies
pladis has announced the launch of the McVitie’s category’s first fully chocolate-enrobed brownies.
pladis launches McVitie’s Very Important Biscuits (V.I.Bs)
pladis is giving its £151 million Everyday Treats portfolio the A-list treatment with the launch of McVitie’s Very Important Biscuits, or V.I.Bs.
Pladis launches new range of McVitie’s loaf cakes
Pladis is expanding its bestselling McVitie’s Cake range with the introduction of new larger-format loaf cakes.
Pladis launches ‘Best of British’ McVitie’s Chocolate Digestives
Pladis is adding new, limited edition ‘Best of British’ flavour variants to its £59 million McVitie’s Chocolate Digestives brand, to celebrate its sponsorship of Team GB in the upcoming Tokyo 2020 Olympic Games.
McVitie’s launches Granola Oat Bakes
pladis is making snack time healthier with the launch of new McVitie’s Granola Oat Bakes.
McVitie’s partners with Mind for new mental health campaign
McVitie’s is partnering with mental health charity Mind to launch a new campaign aimed at promoting positive mental health by encouraging people across the UK to get talking.
New flavour combos with McVitie’s Digestive Twists
Snacking company pladis is putting an spin on its classic McVitie’s Digestives with the launch of McVitie’s Digestives Twists.
McVitie’s backs Time to Talk Day with vouchers
McVitie’s is joining forces with charity initiative Time to Change, to help promote conversations around mental health on Time to Talk Day (7 February 2019).
McVitie’s campaign brings people together
McVitie’s has announced the launch of its new £9.7 million Masterbrand campaign, ‘Sweeter Together’.
Mini Penguin biscuits in multipack format
Pladis-owned snack brand McVitie’s has launched Penguin Mini Biscuits in a new multipack format.
Oaty breakfast biscuits
United Biscuits has announced the re-launch of its McVitie’s Breakfast biscuit range, which includes the launch of two new products.
Major biscuit brand to relaunch
United Biscuits is embarking on a major relaunch of its McVitie’s brand to rejuvenate and drive strong growth into the biscuits category. The relaunch will kick off with a brand redesign and a £12m multimedia campaign, the company’s biggest ever. Sarah Heynen, marketing director of sweet biscuits at UBUK, comments: “Everyday biscuits, with brands such […]
New seasonal variants from McVitie’s Cake Company
McVitie’s Cake Company is launching a selection of limited edition products for Halloween and Bonfire Night – two seasonal themed Jaffa Cakes Bars and two new McVitie’s Tate & Lyle wholecakes.
McVitie’s shows its quirky side with new biscuit launch
United Biscuits UK, the manufacturer of biscuits, snacks and cakes, has launched the latest product in its McVitie’s biscuits range – McVitie’s Quirks.