pladis launches limited-edition McVitie’s Blissfuls as a part of its seasonal selection

pladis, the global snacking company behind some of the UK’s most popular brands, is helping retailers ramp up seasonal biscuit sales as it unveils the festive line-up for its sweet portfolio – including a new innovation from Britain’s Biggest Biscuit Brand, McVitie’s. 

Tapping into the trend for festive indulgence, the line-up will comprise new-for-2022 NPD, including McVitie’s Blissfuls Belgian Milk Chocolate & Cream – a limited-edition variant for the brand’s £3.1million Blissfuls range which, at a premium price point, will drive higher value sales for retailers in the run-up to this key sales period. 

Alongside this exciting NPD, McVitie’s has also revamped its Sweet Biscuit Assortments this Christmas, utilising the legacy of seasonal staples such as McVitie’s Victoria and the festive edition of McVitie’s Family Circle to extend appeal and help retailers capitalise on bumper sweet seasonal sales – set to exceed last year’s £174m.  

“With two years of muted celebrations behind us, we’re anticipating this year’s festivities will be bigger than ever,” says Cassie French, marketing director – Seasonal & Cake pladis UK&I. “That’s why we’ve focused on ensuring our iconic, number one McVitie’s Victoria brand is fit for purpose with a total revamp. Continuing our vision of offering happiness with every bite, this year’s seasonal range will help consumers make the most of hosting and gifting occasions as they get together to celebrate this season.  

“Alongside assortments we have the rest of our McVitie’s and Flipz novelty range. This will help retailers of all shapes and sizes access their share of the incremental sales generated by the sweet biscuit category every Christmas, as shoppers trade up and treat themselves to something extra special.” 

The McVitie’s 2022 Christmas range will be supported by a PR and social campaign – which shines a light on the role McVitie’s plays in family life during the festive period – along with seasonal shopper marketing and POS, bringing to life the ‘Ready, Steady, Christmas’ message in stores nationwide.  

Products in the McVitie’s and Flipz Christmas ranges will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda, Morrisons, Amazon and Ocado – as well as discounters. Products will also be available to the wholesale and convenience channels.

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