pladis debuts McVitie’s Jaffa Cakes Rockin’ Raspberry

pladis, the global snacking company behind iconic brands including McVitie’s, Jacob’s and Carr’s, is looking to add a new flavour to shoppers’ store-cupboards with the launch of McVitie’s Jaffa Cakes Rockin’ Raspberry. 

Joining the brand’s £64.8M Jaffa Cakes line-up, Jaffa Cakes Rockin’ Raspberry is a fresh, zingy twist on the much-loved classic. It features the same light sponge, topped with the brand’s signature crackly chocolate, but with the iconic orange jelly making way for a new, delicious raspberry centre. 

Aimed at building on the success of a flavour portfolio which has included Pineapple, Cherry, Passion Fruit and Lemon & Lime, pladis’ line up of flavoursome Jaffa Cakes variants has delivered £10.5M worth of sales to the brand since the beginning of 20212. 

McVitie’s Jaffa Cakes Rockin’ Raspberry is set to help retailers drive incremental sales among a new generation of shoppers seeking fun, novel flavours – all whilst also generating excitement among the brand’s dedicated ‘Jaffanatics’. 

“Our McVitie’s Jaffa Cakes are already a firm favourite in over a quarter of Brits’ biscuit tins, but we’ve got our sights set even higher,” says Alice Jamieson, brand manager – McVitie’s at pladis UK&I. “And, we already know that introducing interesting new flavour combinations is the ticket to bringing in a new cohort of Jaffanatics. 

“We’ve got a history of success when it comes to innovation outside of our core Jaffa Cakes, and our research shows that tangy red berry flavours are some of the most popular. When you couple this with the fact that chocolate and raspberry is a tried-and-tested flavour combination, we’re confident that Jaffa Cakes Rockin’ Raspberry will be no exception.” 

Vibrant packaging features playful rock-inspired graphics to represent the new flavour, along with a ‘new’ flash on-pack to ensure strong standout on-shelf. 

Available in boxes of 10 cakes (RSP: £1.25), McVitie’s Jaffa Cakes Raspberry will hit shelves in Asda from mid-August, before rolling out more widely across other major retailers from 4 September.  

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