pladis releases McVitie’s Cakes 2020 Halloween range

pladis releases McVitie's Cakes 2020 Halloween range

McVitie’s Funny Bones Sticky Toffee Flavoured Cake. Image courtesy of pladis

pladis is encouraging UK consumers to have ‘A Dead Good Night In’ with its 2020 Halloween range from McVitie’s Cakes.

This year’s Halloween selection from McVitie’s Cakes comprises five brand-new products which all don vibrant, stand-out sugar skull-themed packaging. Tapping into the mass appeal of seasonal events, pladis is launching three new products under two of its biggest brands – McVitie’s Jaffa Cakes and McVitie’s Digestives – as well as additional NPD under its Halloween-exclusive McVitie’s Funny Bones range.

“Halloween presents a prime opportunity for retailers to stock novel, seasonal products, which encourage consumers to make impulse purchases,” says Claire Hooper, Head of Marketing – Cake, at pladis UK&I. “Given that cakes are a more impulsive buy than other sweet snacks, it’s undoubtedly an important category for retailers to focus on during the season.

“This year the seasonal sales opportunity for cakes is bigger than ever. Halloween celebrations are likely to take a different form, with many shoppers swapping parties and trick or treating for watching scary movies or hosting smaller gatherings at home. Cakes are perfectly suited to these at-home occasions, so this presents a unique opportunity for retailers to boost sales in the cake category – and give shoppers a festive reason to celebrate.

“We’ve also launched a digital and social media campaign which calls on shoppers to celebrate ‘A Dead Good Night In’ in recognition of this ‘new normal’. We’ve enlisted the help of a group of parent celebrity influencers to encourage families to get creative together with some simple Halloween craft activities, which will drive the ‘Halloween at Home’ message and bring the McVitie’s range front-of-mind among shoppers seeking Halloween treats.”

The McVitie’s 2020 Halloween Cakes range includes:

  • McVitie’s Jaffa Cakes Zesty Orangey Cake Bars: 5 individually-wrapped, 24.5g bars. RRP: £1
  • McVitie’s Jaffa Cakes Fruity Blackcurrant Cake Bars: 5 individually-wrapped, 24.5g bars. RRP: £1
  • McVitie’s Digestives Cinder Toffee Flavour Slices: 5 individually-wrapped, 24.8g bars RRP: £1
  • McVitie’s Funny Bones Chocolate Cake Bars: 8 individually-wrapped, 20.9g bars. RRP: £1
  • McVitie’s Funny Bones Sticky Toffee Flavoured Cake: 200g. RRP: £1

Pladis says that by stocking up on these novelty, limited-edition products, retailers can rest assured that they will drive excitement, and sales, in the lead up to Halloween.

The products in the McVitie’s Cakes Halloween range will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda and Morrisons – as well as discounters. Products will also be available to the wholesale and convenience channels.

  • Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases, including these ones.

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