Hubba Bubba to blow up gum sales

From April, Hubba Bubba is blowing up the gum category, with larger chunks and a new classic Original bubblegum flavour, giving gum lovers a bigger, better and bubblier blowing experience.

Helping re-ignite the nation’s love of the gum that brings the most fun, the new chunkier, bubblier Hubba Bubba range, will boast a weighty 7 gram chunk, compared to 4 grams previously.

As well as new chunkier chunks, the old favourite Hubba Bubba Original will re-join the already popular flavours of Seriously Strawberry and Atomic Apple, giving bubblegum lovers something new to blow about.

To support the activity, Wrigley is launching a fresh, exciting consumer campaign for the first time in five years. A new cutting-edge online movement, housed on Facebook in the form the new Hubba Bubba Originator App, will connect the brand with a new digital-savvy generation. The App offers entertaining experiences, prizes and competitions consumers can share with their friends.

Duncan McCulloch, sales director at Wrigley, says, “Hubba Bubba is a well loved brand amongst both young people and the young at heart. We believe giving consumers more choice in flavour and bigger, bubblier chunks, will help re-awaken the nation’s passion for the bubblegum category.”

“78% of gum is picked up at the till point and making sure Hubba Bubba is positioned in this area, and not just in the children’s display, can help increase gum sales.”