Skittles launch biggest ever on-pack promotion

Skittles is launching its biggest ever on-pack promotion. The promotion will start with a rush to find 500 golden Skittles sweated out by the latest character from the brand; Grant Britton. With a £50,000 prize pot up for grabs, consumers who are lucky enough to find a golden Skittle will win nearly £50, with more prizes available online.

Available across all 55g and 174g variants, the on-pack promotion is backed by a massive through-the-line marketing campaign. Fronted by its star, Grant Britton, the activity will be supported on TV from June and also tap the 3 million Skittles Facebook fans in the UK.

Yes, you heard right, Grant has a unique affliction that means he sweats Skittles. Like, a lot of Skittles. Throughout the campaign consumers will be encouraged to help Grant sweat, er, we mean train. By doing so fans can win limited edition merchandise such as sweatbands, water bottles and t-shirts, as well as the Skittles that Grant sweats, including the much sought after golden Skittles worth nearly £50.

Matt Austin, Wrigley Confections Business Unit director, comments, “This is the biggest on-pack promotion for Skittles ever, and with a massive loyal fan base and through-the-line support, sales are really going to soar.

“Skittles is already outperforming the category with sales up 58% on last year making this promotion a golden profit opportunity for retailers. For retailers there really is gold at the end of the rainbow, go Grant go!”

Skittles is the fastest growing major Fruit confectionery brand with over 9 million Skittles eaten every day in the UK.