Seasonal buying has proven popular for many companies, who create limited edition confections for holidays.

Now, Kraft Foods has coined a new term, ‘mini-seasons’, for smaller holidays, such as Father’s Day. Kraft believe that micro-seasons represent an untapped opportunity for manufacturers, and that confectionery sales could spike during these seasons.

Kraft have kick started this trend by launching a orange Toblerone for Father’s Day, so we will soon see how successful sales were.

Mini-seasons represent the perfect opportunity to buy someone confectionery – since they are not as significant as a birthdays, or Christmas, people tend to spend less money on gifts, and confectionery is the ideal solution.