HobNobs just got even tastier

McVitie’s HobNobs are set to get even tastier following the addition of golden syrup to the popular biscuits. The new recipe is designed to further increase the appeal of the brand to consumers and grow sales for retailers.

The biscuits with the new recipe are available for retailers to stock up on now in a 300g roll wrap at an MRRP of £1.36.  Packs will feature an on pack flash communicating the new recipe and give greater on shelf stand out.

The launch of the recipe follows consumer research that showed an incredible 92% of consumers intended to purchase the even tastier McVitie’s HobNobs biscuits following the inclusion of golden syrup in the recipe.

Sarah Heynen, marketing director of Sweet Biscuits at United Biscuits UK, comments, “This investment in reformulating McVitie’s HobNobs will ensure we continue to develop and offer consumers the best possible tasting biscuits. Having received such a great response on the new recipe, we’re sure that this new recipe will help drive sales for retailers in the Everyday Biscuits segment, which is currently worth £320m and growing by 7%.  Retailers looking to make this most of this high purchase intent should make sure they stock up now.”