Snack bar of the year

White Chocolate Chip Tracker, the latest flavour from Mars Baked, has won the ‘snack bar’ category within the Product of the Year Awards 2014. Tracker introduced the new flavour in March 2013 to sit alongside the Chocolate Chip and Crunchy Peanut varieties.

Daniel Newell, brand manager of Tracker says: “Since launching the cereal bar category in 1984, the Tracker range has become a staple family favourite in UK households over the years. We are delighted to continue our legacy as an award-winning brand.”

Product of the Year CEO Mike Nolan comments: “Product of the Year is at the forefront of product innovation. As we celebrate our 10th anniversary in the UK this year, we’re delighted to announce winning products for 2014 which include some truly first rate  innovation across the FMCG sector”.