Premium chocolate launched

Rajhans Nutriments, a division of Rajhans (Desai-Jain) Group, has launched Hoppits, a premium chocolate bar range. Bollywood’s leading lady and international pop icon Priyanka Chopra has been named ambassadors for the brand.

Launched under the Schmitten umbrella, the chocolates are available in four variants including Rich Caramel with Golden Nougat, Roast Almond with White Nougat, Dark Chocolate with Granola and Nuts, Dark Chocolate with Granola and Fruits.

Speaking at the launch, Mr Jayesh Desai, chairman, Rajhans Group says: “With the unveiling of Hoppits, we want to create a niche segment for Granola Dark Chocolate bars that appeal to the evolved connoisseur of chocolate. We launched Schmitten; premium chocolate using Swiss technologies and equipment from UK and Europe a few months ago with seven exciting variants and have received an excellent response from the trade/consumers.

Mr Desai further adds: “Riding on the success of Schmitten, we are now introducing Hoppits We have also signed up Bollywood heart throb, Priyanka Chopra as our brand ambassador to convey our message of ‘Here’s to good taste’ out to everyone.”

Launching the Hoppits brand, Priyanka Chopra, says: “One bite into a delectable bar of Hoppits Chocolate and you know you’ve made the right choice and that’s exactly what happened with me! I’m so pleased to be here to launch the Hoppits brand in India and also to be able to share this sinful indulgence with everyone. It’s a symbol of good taste rolled into a delicious bar of chocolate!”