New format for nut butters
Pip & Nut is an emerging natural food brand that’s shaking up the burgeoning nut butter category by introducing new formats, occasions and flavours. From a range of three, Peanut Butter, Almond Butter and Coconut Almond Butter, the nut butters are designed to be enjoyed at any time, not just for breakfast.
Not only a must-have kitchen staple, Pip & Nut launched squeezable on-the-go packs this month, making these nut butters the perfect portable pick-me-up and an excellent source of energy for a bike ride or pre-gym boost – a natural alternative to unappealing sports energy gels.
Also ideal as an ‘al desko’ snack, in lunchboxes, mixed into a breakfast smoothie, swirled into porridge, used in baking, slathered onto fruit or warm croissants – Pip & Nut can be enjoyed for breakfast, brunch, lunch or dinner!
The Pip & Nut range comprises three flavours:
Peanut Butter, a naturally nutritious smooth nut butter, made from just-roasted peanuts and spiked with a sprinkling of sea salt
Almond Butter, the finest Californian almonds, blended to a silky smooth texture, enhanced with a dash of sea salt
Almond & Coconut Butter, made from roasted almonds and toasted coconut, sweetened slightly with all-natural agave syrup and spiked with a sprinkling of sea salt, an indulgent treat that’s delicious spooned straight from the jar.
The all-natural, nutritious nut butters are made from just-roasted nuts and a sprinkling of sea salt, with no refined sugar, additives or palm oil, for an incredibly fresh, deliciously pure and wholesome range of nutty goodness.
High protein and packed full of vitamin E and magnesium, quality ingredients are key for Pip & Nut, whose Founder, Pippa Murray wanted to create a nut butter that was bursting with natural energy. A keen marathon runner, Pip sought a tasty protein hit to support her demanding exercise regime, but found the market lacking in a wholesome nut butter with simple yet inventive ingredients – Pip took to the kitchen and Pip & Nut was born!
Pip comments, “I conceived of the idea whilst training for the Paris marathon in 2013. I’ve always been aware that nuts are a fantastic source of natural energy and I’d often kick-start a training run with some peanut butter spread on bananas or toast. However I was dismayed by the fact that many peanut butters had palm oils, preservatives and refined sugars that simply didn’t need to be there so I took to the kitchen and created my own.”
Pip & Nut aims to challenge the current market with new formats – squeezable on-the-go packs will be launching later in the year – and with new occasions: as an excellent source of energy for a bike ride or an ‘al desko’ or pre-gym boost. Perfect for lunchboxes, mixed into a breakfast smoothie, swirled into porridge, used in baking, slathered onto fruit or warm croissants – Pip & Nut can be enjoyed for breakfast, brunch, lunch or dinner!
Pip comments, “Our mission is to put the nut back into nutrition. We want to be the brand that makes the UK think differently about nut butters – what they’re for, how they’re used and what they can deliver – through new flavours, new formats and new uses. We want to expand the role nut butters play in people’s lives from occasional spread to protein source and on-the-go snack”.
