Modern design for Roses

Cadbury Roses has unveiled a new packaging design and a new addition to the range.

The new pack design is closer to the historic Roses design than ever before, but with a modern twist. The updated carton shape includes a new lid for easier sharing, and the much-loved ‘Thank you’ messaging has also made a re-appearance.

In addition to the design, the chocolate wrapping itself has been refreshed to address the number one complaint on Cadbury Roses in 2014, which was that the chocolates were becoming unwrapped in the box and affecting the other chocolate flavours. To address this, a new ‘flow-wrap’ around each chocolate promises to overcome these problems.

In addition, Cadbury Roses is also introducing the new Almond Caramel Bite, which features the flavour of chewy caramel with a taste of almond.

Benazir Barlet-Batada, marketing manager for Cadbury, says, ‘We’re constantly evolving our much-loved Cadbury products to deliver the most delicious taste experience for consumers. The new Cadbury Roses design is in direct response to consumer demand, and accompanied by the delicious new Almond Caramel Bite, we’re confident the changes will be incredibly well received.’