Mars and ConAgra partners for campaign

ConAgra Foods has announced a partnership with Mars between its Peter Pan peanut butter brand and M&M’s Holiday Milk Chocolate Candies in the US. The companies will promote three holiday recipes featuring products from their respective brands – Holly Jolly Peanut Butter Cookies, Jingle Bell Balls and Holiday Magic Peanut Clusters. They will be promoted via Facebook, five million on-pack lid stickers for Peter Pan, national print advertising and point-of-purchase displays.