Rocky Mallow Road bar

Cadbury Dairy Milk’s Marvellous range is set to welcome a new addition, Rocky Mallow Road.

Available from August, the new addition features an amalgamation of fluffy pink marshmallows, strawberry jellies and shortcake biscuit pieces in a 180g tablet and 47g countline.

In addition, both tablet variants will be launched in a new Smashables bar which will allow consumers to flip the bar over, smash it and share the delicious chunky chocolate pieces with friends and family.

Matthew Williams, marketing director at Mondelēz International, says, “As a brand we love creating joyful moments for consumers and thrive on pushing the boundaries of innovation.

“The new products are a continuation of the Marvellous journey – we’re introducing marshmallows into a countline for the first time and we’re also excited to bring smashingly good fun to households across the UK with our new tablet format.

“We hope to bring even more customers to the brand through new flavours and formats, and believe they will provide a great opportunity for retailers to drive impulse sales across the range.”