Wrigley updates Extra White packaging

Mars owned confectionery brand Wrigley has refreshed the packaging for its Extra White sugar free gum by including a bold red stripe to help consumers distinguish the variant from Extra Strawberry and Extra White Bubblemint.

The new packaging has been launched to challenge static sales since April 2015 when the Extra portfolio was relaunched and will be rolled out across all formats in all channels.

Julio Guijarro, Wrigley marketing director for GB and Ireland, said, “Wrigley is committed to freeing consumers’ inner confidence, and the Extra White range ensures people continue to smile at any time.

“The refreshed packaging highlights consumers evolving needs, and at Wrigley we’re continually reviewing our portfolio to ensure it meets the requirements of both retailers and consumers.”