Belvita launches breakfast TV campaign

Mondelēz International owned snack brand Belvita Breakfast has aired two new 10” TV advertisements to celebrate the launch of its Good Mornings marketing campaign.

Aimed at 25-44 year olds ‘Breakfast Believers’, the campaign explores how eating breakfast can impact consumers’ mornings. It also comprises of a documentary-style video, specifically developed for digital activation and a 2,000-person social experiment to bring to life the power of a good morning.

Daniel Kessler, senior brand manager for Belvita Breakfast at Mondelēz, says, “This exciting campaign is the perfect demonstration of our brand belief – good mornings can set you up for the whole day and start at breakfast.”