Bazooka Candy Brands offers new gum experience

Bazooka Candy Brands, a division of The Topps Company, has launched its new Juicy Drop Gum that lets consumers boost and extend the flavour of their gum.

The gum allows the consumer to determine the gum’s flavour intensity and extend its flavour by choosing the amount of sour gel that can be applied to each piece.

The patent pending packaging comes with a built in gel flavour booster, along with eight pieces of sweet bubble gum. The gum is available in four flavours, including Knock Out Punch, Blue Rebel, Apple Attack and Watermelon Blast.

Juicy Drop Gum is available at retailers in the US, including Walmart, Kroger and 7-11.

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