Bebeto launches range into Nisa Retail

Confectionery brand Bebeto has launched its 250g big value bags into Nisa Retail.

The new range comprises Strawberry Laces, Strawberry Trunks, Fizzy Strawberry Pencils and Assorted Fruit Twists, all of which are halal accredited.

Paul Simpson, Bebeto UK commerical director, says the move will boost the brand. “The launch into Nisa Retail will deliver increased brand awareness of Bebeto and drive brand penetration and turnover plus will help in achieving our aim of being one of the top five confectionery brands in the UK by 2020,” he says.

The Bebeto range has been introduced to fill a gap in the existing Nisa Retail range, aiming to deliver quality at a £1 price point, which is communicated through price marked packs. It has also been created with shelf ready packaging.