Jacob’s extends Cracker Crisps range with new flavours

Pladis-owned snack brand Jacob’s has extended its Cracker Crisps range with the addition of two new flavours: Mature Cheddar Ploughman’s and Roast Chicken, Thyme and Lemon.

The two variants will feature a new pack design to differentiate from the core flavours. They will be available in 150g sharing bags at a RISP of £1.89 from grocery and convenience outlets across the UK.

The range will be supported by a new £4 million campaign that will include TV, VOD, digital and social media support. There will also be a shopper plan, PR and sampling to continue to drive the core range, as well as driving trial of the new seasonal flavours.

Steve Monk, marketing lead for savoury, said, “By implementing a huge awareness campaign behind the Jacob’s Cracker Crisps brand this year, we’re confident the new launches will be a success and Jacob’s will continue to expand its presence in the sharing occasion.”