Chocolate cake Twinkies debut in US
In response to consumer flavour trends, Hostess Brands has introduced Chocolate Cake Twinkies: chocolate cake with creamy filling.
According to the company, the cake snacks scored high in concept tests and performed well in a blind taste test.
Consumer feedback fed another improvement to Hostess’s snack cake portfolio: Fudge Covered Twinkies. Fudge Covered Twinkies feature a Twinkie enrobed in a smooth fudge layer, and have been reinvented by its larger size, a higher crème-to-cake ratio, an intensified fudge coating and slightly modified shape.
Both Hostess Chocolate Cake Twinkies and Fudge Covered Twinkies are available at US retailers in single serve, twin pack and multipack formats.
