Maynards Bassetts offers prizes in on pack promotion

Mondelēz International owned confectionery brand Maynards Bassetts is launching an on pack promotion competition this summer, which will see the brand give away days out to more than 100 consumers.

The top three winners will win a pair of flights to New Zealand with £2,000 ($2,600) spending money and possibly tickets to the Wacky Sheep Race event.

Some 100 other consumers will win tickets to a day out in the UK or Ireland, such as the World Pea Championships in Witcham and rabbit show jumping in Bradford, along with travel and £50 spending money. Meanwhile, 1,000 others will win a voucher for a complimentary candy bag of their choice from the range.

Convenience retailers also have the chance to win one of six £100 Love2Shop vouchers with a great ‘Bonkers’ display in their store.

To help drive awareness, there will be a £6 million brand marketing campaign in 2017, which will include TV and high impact in store activity throughout the summer.

Katie Bashford, senior brand manager for Maynards Bassetts, explains, “Bonkers will target adults who have a silly side to them. It includes the same packs that consumers know and love, with the addition of a quirky competition to make their British summer memorable. The summer is a peak time for candy and with attractive on pack activations offering a strong opportunity to drive rate of sale, we hope to drive further category growth.”

Bonkers are available now in depot and the promotion will run until 31 August.