Maynards Bassetts introduces bagged candy range
Mondelēz International owned brand Maynards Bassetts has launched a new range of 70g confectionery bags in a bid to attract younger consumers to the category.
Mondelēz prepares for Easter 2018
Mondelēz International has announced a new experiential campaign and various new product launches for Easter 2018.
Mondelēz capitalises on Halloween
Mondelēz International is bringing back its Halloween best sellers and adding new products to the range this year to help drive impulse purchases.
Jelly Babies go tropical
In response to the increasing popularity of tropical flavours, Mondelēz International-owned Maynards Bassetts has launched Maynards Bassetts Jelly Babies Tropical.
Maynards Bassetts offers prizes in on pack promotion
Mondelēz International owned confectionery brand Maynards Bassetts is launching an on pack promotion competition this summer, which will see the brand give away days out to more than 100 consumers.
Tangy wine gums hit shelves
Mondelēz International owned sweet brand Maynards Bassetts is aiming to bring more adults to the sour segment with the launch of Wine Gums Tangy.
Maynards Bassetts increases consumer value
Mondelēz International-owned brand Maynards Bassetts has introduced a new increased sized £1 promotional price marked pack, which it says provides more value for consumers.
Maynards Bassetts unveils adult candy chew
Maynards Bassetts has launched its first adult candy chew with a liquid centre.
Animal shaped fruity sweets
Maynards is adding to its candy category with Maynards Discovery Patch Animals, animal shaped fruity jelly and foam sweets. Each pack of sweets features an interactive world map complete with fun facts in a bid to extend family fun time and spark children’s imaginations. In addition, Maynards has created an app which, when used to […]
Sour Patch Kids bring a fizz to the market
Maynards Sour Patch Kids, the quirky candy characters launched last summer, are adding even more fizz to the market with the launch of new Soda Popz. The latest additions to the range includes five colour and flavour offerings inspired by the flavours loved by young people – cola, orangeade, cherryade, tropical and apple fizz […]
Bringing mischief back to confectionery
Kraft Foods is launching Maynards Sour Patch Kids, a range of fruity flavour candy characters, into the UK market. This latest addition to the Kraft Foods candy portfolio has five colour and flavour offerings of orange, lemon, raspberry, lime and blackcurrant. Each character’s taste offers a tongue twisting sour sensation, followed by a mouth-watering fruity […]
Maynards redesigns packaging
Maynards is re-designing the packaging on all its products, including Maynards Wine Gums, Wine Pastilles, Sours, Sports Mix and Midget Gems. The new designs will focus around a swirling ‘vortex’ pattern, giving the illusion of the product being lost in the centre.