Toosum Healthy Foods acquires health bar brand KUTOA
Toosum, a US gluten-free and vegan oatmeal bar company, has purchased health food company KUTOA for an undisclosed sum.
KUTOA offers five different bars that are non-GMO verified; vegan; gluten, dairy, soy and wheat-free; and made with no preservatives or added sugar. For every bar that is purchased, the company feeds a child in need using micro- and macro-nutrient dense foods focused on preventing and curing malnutrition.
KUTOA’s founder and CEO Joey Grassia says that he feels “confident that [Toosum] are the best partner” to work alongside, to continue developing the brand.
In this way, Toosum, which is now looking to expand its product range, can access a growing audience and more sales channels, as well as lower the cost of goods and increase profits of both brands.
Toosum’s low-calorie nutrition bars are made with no refined sugars are available at Raley’s stores throughout California and Nevada, independent retailers nationwide, as well as through various e-commerce retailers including Amazon.com and Costco.com.