McVitie’s presents Halloween inspired cakes

Pladis owned brand McVitie’s has unveiled its Halloween themed cakes range.

The new line-up, which features Halloween inspired packaging, includes McVitie’s Hobnobs Eerie Eyeball Teacakes, McVitie’s Jaffa Freaky Cake Bars, McVitie’s Jaffa Lemon and Slime Cake Bars and McVitie’s Hobnobs Toffee Apple Flapjacks.

Ailsa Duguid, brand manager at McVitie’s Cake Company, says, “We’re confident our new range for Halloween will catch the eyes of shoppers as they look to stock up on delicious treats this Halloween.

“With Halloween continuing to be one of the top three seasonal events on the retail calendar, this is a fantastic opportunity for retailers to capitalise on, especially in the cake aisle.”

All of the products will be available across both UK grocery and convenience channels at a RRP of £1.

The full range has a forecasting retail sales value of £2.5 million for Halloween, Bonfire and Christmas.

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