Dean’s introduces mini shortbread bags
Shortbread manufacturer Dean’s has introduced a new range of four snack bags of mini bite sized shortbread and oat biscuits.
Managing director Bill Dean says, “The launch of this new Mini Bites Range is an exciting new development for Dean’s. We have come a long way since my mum first started baking shortbread in her kitchen and we believe the time is now right to use the brand strength and recognition we enjoy to stretch into other areas”
The new range maintains the link to the Dean’s brand core values by using traditional hand – baking methods and natural ingredients – to produce a luxury biscuit that has a home-baked taste, texture and appearance. Dean’s remain committed to maintaining that home-baked feel in all their products.