Toblerone Snow Top brings Alpine twist

The peaks of Toblerone are to get a frosty topping from September, with the launch of new Toblerone Snow Top 100g tablet.

The launch sees Toblerone’s triangular chunks of chocolate topped with a white chocolate “snow top”, giving a look of the Alps in winter and celebrating the brand’s Swiss heritage. The launch will

be supported by a £4 million UK marketing investment this year, including TV, print and outdoor advertising and online activation.

Kate Knight, senior brand manager at Kraft Foods UK, says, “Snow Top is a fresh new format for the brand. Chocolate combinations are already incredibly popular in the market and bring another great option for people who can’t decide between milk and white!”