New look for Cadbury Eclairs

All Cadbury Eclairs bags, cartons and rollpacks will see a new packaging design, including a matte finish, which is a first for the sweets. 

The packaging re-design aims to give the brand a fresh new look and, as part of Cadbury’s status as the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, the new pack design will also feature the LOCOG (London Organising Committee of the Olympic Games) logo.

To support the re-design, Cadbury Eclairs will feature online in the Cadbury Spots v Stripes London 2012 website shortly after launch, in early September 2011.