Mrs Crimble’s updates branding

Mrs Crimble’s brand is launching new cranberry macaroons into their range as well as a packaging update. The new Large Cranberry Macaroons will appear on shelf with a RRP of £1.49 and sit alongside Mrs Crimbles Large Choc Macaroons – £1.49 and Large Coconut Macaroons – £1.39.

Jeremy Woods of Mrs Crimble’s says, “The new logo is made up of a heart incorporating an oven glove – symbolising the love that people have for Mrs Crimbles. The whole rebranding a big change and there are bound to be some challenges managing the whole process. For example, there will always be a couple of months when the original packaging will still be on the shelves while it’s gradually replaced by the new design, and we need to keep everyone in the trade, as well as our customers informed. We are now previewing our new look at the County Shows where the reaction has been incredibly positive.”

Mrs Crimble’s started over 20 years ago and today their products can be found in independent farm shops, health stores, delicatessens and supermarkets.