Fazer redesigns products after racism complaints

The chocolate product, which translates to ‘Chinese pops’, features a caricature of a yellow Chinese face with a red pointed rice hat. It was highlighted in a column in the local Swedish newspaper Helsinborgs Dagblad (HD). Journalist Patrik Lundberg wrote that the “to joke and laugh at Asians seems to be the only racism which can pass by unremarked”.

Several readers contacted Fazer on the back of the article and it has now decided to change the packaging, though the specifics of the change have not been reported yet.