Green’s continue brand overhaul with website redesign

Baking company Green’s is continuing the brand refresh started earlier this year with a complete website redesign. The new look website is designed to appeal to the varying Green’s demographic with a dedicated ‘Baking with kids’ section to appeal to families, as well as a ‘Creative baking’ section to attract a new Green’s audience specifically targeted with the launch of the new cupcake range.

A key element of the website re-design is to engage consumers – as a result Green’s have created a new section for fans to upload their own recipe suggestions using the mixes as a base. The website also offers an existing bank of recipe suggestions for various Green’s products ranging from recipes for kids to traditional, savoury and time-saving recipes. The website also boasts an ‘offers’ section where Green’s not only run their own competitions and promotions but also offer third party cross-promotion.

Senior brand manager for Green’s, Emma Calder says, “We have worked hard to create a new website that will excite and engage our consumers. Part of the brand overhaul was to encourage repeat purchase and we are hoping that with our new recipe suggestions our customers will see Green’s as a store cupboard essential.”