Blue Diamond almonds aims for European snack growth

Award-winning American company Blue Diamond Almonds, the largest almond producer in the world, is heading to Anuga in Germany where it will be showcasing its own-brand consumer products and ingredients.

Visitors to Blue Diamonds’ stands will be able to sample a selection of both its consumer retail products and its specialist ingredients for food service and food manufacturing sectors including confectionery, bakery and the growing breakfast cereal market.

Featured retail products include flavour-coated almonds such as fiery wasabi and soy sauce, the classic sweet, hickory smoked flavour Smokehouse and indulgent honey roasted. To help inspire visiting food producers and creative chefs, Blue Diamond will also be displaying an array of whole, sliced, diced, split and slivered almond ingredients – to be used as inclusions in chocolate, sauces, baked items and garnishes.

Exhibiting for the first time at the prestigious show, Blue Diamond’s consumer products division is focused on the lucrative UK market where the Californian company is keen to raise the profile of its snacks and ingredients.

Blue Diamond general manager, Bill Morecraft, says, “We see huge potential in the UK for our consumer products and there will be a significant increase in marketing and advertising. Our consumer products are already featured in major high street stores such as Tesco, Sainsbury’s and Waitrose but we are aiming to make Blue Diamond’s almonds as popular in the UK as they are in America. Throughout Europe and the Middle East, we are continuing to expand our presence within the snack, bakery and chocolate categories, as well as explore opportunities within the foodservice segment.”