Bar manufacturer VSI opens new plant

The non-branded contract manufacturer VSI has broken ground for a new bar production plant in the Netherlands. This new site is VSI’s third plant in Leerdam and is scheduled to be fully operational in January 2012. Already the Number One player in the European bar market, VSI expects to strengthen its global position with this expansion.

VSI has expanded its production capacity over the years. This latest investment will create 50 to 60 new jobs in Leerdam in 2012, in addition to the current 135 employees. Once in full operation, its third plant will enable VSI to produce up to 250 to 300 million bars annually. Previously, a second plant was opened in August 2010, which boosted production by about 40 Million to a total of 150 Million bars a year.

VSI is already the leading non-branded bar producer in Europe, with clients spanning the continent as well as the Middle East, Australia, South Africa and South America. Gerard Janssens, the company’s CEO, says: “With the latest investment in capacity, we expect to further strengthen our position worldwide. By being able to offer higher quantities, we hope also to grow in other markets outside of Europe’s borders.”