Craft beer inspired peanut snacks arrive in the UK
Northern Ireland Ballygowan’s Noisy Nuts has announced its new range of craft beer inspired peanut snacks. The range will launch nationwide across the UK, Northern Ireland and Europe during April 2018.
Noisy Nuts have been developed as an artisan peanut kit with flavoured seasonings that are said to pair perfectly with craft beer types. The flavourings help to elevate craft beer characteristics, note and flavour palates within the beers.
The range has been developed to compliment the craft beer segment which grew 14% in 2017 and is forecast to grow by a further 5% in 2018.
Noisy Nuts has been founded by former Boost Drinks N.I. marketing manager Noel Allen. He says, “I have always been passionate about creating my own brand. With 400 different craft beer breweries in the UK alone and more than 3,500 different craft beer products on sale I knew there was an opportunity to produce a complimentary interesting snack for this buoyant and increasingly growing market.
“Craft beer drinkers are all about taste and we’re giving them a product that will enhance their drinking experience.”
Noisy Nuts are available in the following four variants:
- Noisy Nuts, Chilli and Lime, pairs with IPA, 95g, RRP £3.00
- Noisy Nuts, Chill and Beef, pairs with Stout, 95g, £3.00
- Noisy nuts, Chocolate Orange, pairs with Orange IPA, 95g, £3.00
- Noisy Nuts, Pickled Onion, pairs with Lager, 95g, £3.00