Wild West Jerky explores new multi-pack format
Meatsnacks Group has launched Wild West Jerky in a new multi-pack format. The new packaging format includes 300g of beef jerky that easily tears into three individual 100g sharing bag portions.
The new packaging format allows meat snacker consumers to buy their jerky in value bags and keep it fresh in smaller pack sizes.
James Newitt, managing director of Meatsnacks Group, comments, “This is the first jerky multi-pack that is available in the UK and we are excited about the consumers reaction to buying jerky in this new bigger bag, but convenient format.”
Available as Wild West Original Beef Jerky there are plans to expand the range into other flavours including, Cruga Biltong and Speyside Salmon.
The new pack format is available in Costco stores across the US.
