Barnana launches new plantain tortilla chips
Following the success of its Organic Ridged Plantain Chips, Barnana, a pioneer in the natural food space for its banana and plantain-based snacks, is releasing its newest product line, Plantain Tortilla Chips.
Barnana’s new offering will come in two flavours, Himalayan Pink Salt and Lime & Sea Salt. Each bag contains golden brown chips made from seasoned ground plantains cooked in avocado oil.
“Our Organic Ridged Plantain Chips are flying off the shelves, validating consumer demand for salty snacks from Barnana,” said Barnana founder, Caue Suplicy. “Initial taste tests of the new Plantain Tortilla Chips show we likely have another big winner for savory snackers.”
At the same time as the new product launch, Barnana is also revealing its redesigned packaging and logo created by internationally recognised Brazilian artist and illustrator, Speto. Known as one of the most talented graffiti artists in the world, Speto gained worldwide acclaim during the 2014 FIFA World Cup. His work has been exhibited in museums such as Palais de Tokyo in France, Museu Afro Brasil in São Paulo, and in several galleries in the United States and Europe.
“We’re honoured for Speto to be a part of Barnana’s brand evolution,” said Suplicy. “We wanted to work with him as he not only speaks to our Latin American roots, but he also shares our vision of creating positive change in the world.”
The Barnana logo will now be accompanied by “Nana,” a monkey character created by Speto. Speto created the Nana character to help bring awareness to Barnana’s mission of reducing food waste and promoting regenerative agriculture in the Amazon. He developed this banana-loving monkey based on the endangered Spider Monkey found in the tropical rainforest of Central and South America, the region in the world where Barnana plantains and bananas are sourced. This is the first time that Speto has worked on a non-limited-edition design for a brand.
Since Barnana was founded more than seven years ago, the company has saved over 100 million bananas from going to waste by upcycling “imperfect” fruit into its snacks. Helping to catalyse a broader upcycling movement, Barnana is a founding member of the recently formed Upcycled Food Association (UFA). The association’s goal is to educate consumers about the critical climate benefits of reducing food waste and explaining the important difference between ‘upcycled’ and ‘recycled.’
Barnana’s new tortilla chips will be available in US west coast markets from June 2020 and also available online via barnana.com and Amazon beginning 1 July, with an expected national retail distribution by early autumn.
SRP $3.99 (4oz bags).
- Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases, including this one.