Semetrical reveals UK’s most popular search terms for sweets during lockdown

London-based digital marketing agency Semetrical has conducted research into consumer trends during the UK’s lockdown and found a large increase in online searches for sweet deliveries.

The research reveals that searches for ‘sweet delivery’ have increased by 1550%, with other popular search terms including ‘letterbox sweets’ and ‘pick and mix delivery’ also seeing a surge in demand:

Table courtesy of Semetrical

Semetrical also revealed that jelly beans are the UK’s most popular sweet, with an average of 18,100 searches every month, followed by parma violets, humbugs, jelly beans and jelly tots:

Infographic courtesy of Semetrical