Chewits expands offering with range of new products
Confectionery company Cloetta UK announced the relaunch of its Chewits brand earlier this year, and now the Chewits range is expanding with the launch of four new products in stores from today (21 September).
New to the Chewits range are chewy bonbons; Juicy Bites and Xtreme Sour Bites, and Xtreme Sour Apple Laces and Fruity Twists.
Despite little innovation in the bonbon category in recent years, the UK market is worth over £7 million and goes from strength to strength, with a reported 5.7% year on year growth. Chewits aims to capitalise on this sector’s strength with its new range of bonbons – featuring its much-loved chewy texture and flavour but with a difference.
The mouth-watering Chewits Juicy Bites will deliver chewy bonbons bursting with a juicy centre, available in strawberry and blue raspberry flavours. For those with a sour-side, the Xtreme Sour Bites are mini chewy bonbons in a mix of sour apple and lemon flavours, for an extra ‘bite’.
Both Chewits’ Juicy Bites and the Xtreme Sour Bites are suitable for vegetarians with no artificial colours and flavours and provided in shelf-ready 145g resealable, price-marked hanging pouches, RRP £1.
For more information on the new chewy bonbons from Chewits, visit: chewits.co.uk/products/chewits-juicy-bites and chewits.co.uk/products/chewits-xtreme.
Chewits is also looking to shake things up in the hanging bags category, which currently contributes to 60% of sales in the UK sugar confectionery market, growing 5% year on year.
Both the Xtreme Sour Apple Laces and Chewits’ Fruity Twists are both available in price-marked and shelf-ready 200g hanging bags. Both products are suitable for vegans with no hydrogenated fats or artificial colours.
For more information on the Xtreme Sour Apple Laces and Fruity Twists, visit: chewits.co.uk/products/laces-wands.
In addition to the product releases, brand mascot Chewie the Chewitsauraus will also unleash the new taste adventures through a ‘space-themed’ national marketing campaign including organic and paid activity online, through social media and PR.
Speaking of the products and expanding into new markets, Sarah McDermott, brand manager at Cloetta UK, commented: “We are over the moon to bring these new products to market. This is our first innovation for many years and we feel these new sharing product formats from Chewits will add some excitement and innovation to these confectionery categories.
“With a strong heritage in the confectionery industry, Chewits has been the number one chew stick in the UK for many years. Now we feel the time is right to broaden our appeal, by expanding into new category segments and offering more products with our popular chewy texture and great range of fruity flavours.”
All of the new Chewits product ranges are available nationwide through wholesale, independent and convenience store channels only in 2020, with plans to expand into large grocery chains in 2021.
Current wholesalers include: Unitas, Bestway and Booker and nationwide retailers include: Nisa, One Stop, Spar and Costcutter.
- Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases, including these ones.