A ‘chewtastic’ year
It’s Chewits 50th anniversary and to celebrate this chewtastic year, the iconic chewy sweet brand has launched its very own Chewits Chewbilee App.
Popular British treats
Apparently Maltesers are the UK’s favourite sweet treat; that is according to a poll of 8,000 mobile users conducted by the poll app Just A Score.
Business, Candy & Gum, Chocolate, Functional & Free-from, Savoury Snacks, Seasonal
Chewits celebrates 50 years
Iconic children’s brand Chewits turns 50 this year. To celebrate this special anniversary Chewits has appointed McCann Manchester to support the 50th anniversary campaign. Chewits mascot Chewie, who has adorned its packs since the sweets hit the shelves in 1965, has now been brought into the 21st century with his very own app. ‘Chewie on […]
Chewy sweets get festive
Chewy sweets brand Chewits is getting festive with two seasonal confectionery products this Christmas that aim to provide consumers with a fun, fruity, tasty alternative to traditional chocolate treats. The Chewits Selection Box contains eight full size chewy stickpacks, including favourites Strawberry, Fruit Salad and Xtreme Sour Apple. The branded shelf ready packaging is great […]
Sour pineapple chewy sweets
Chewits has added a sour pineapple flavour to its Xtreme chewy sweets range in the UK. Each 34g pack contains six sweets, retails at 37 pence and will be available in Tesco, Spar, Costcutter and other local retailers. Bev Seymour, trade marketing manager at Chewits, says, “Sours are currently a growing trend within the kids’ […]
Chewy sweets share bags
Chewits is launching two new varieties of 180g Share Bags in a bid to tap into the ‘Big Night In’ category. Chewits Chewmix will contain consumer’s favourites from the core range, including strawberry, blackcurrant and fruit salad. Xtreme Chewmix will include a combination of Xtremely Sour Apple and Xtrememly Sour Tutti Frutti flavours. Bev Seymour, […]
Leaf whips up new Chewits treat
Leaf is continuing to unleash the taste adventure by adding another Chew format to its range. In two new flavours – raspberry and lemon, Leaf is set to help retailers unlock incremental sales opportunities with the launch of its exciting NPD – Mini Whips. Individually wrapped, Mini Whips will make a handy on the go […]
Gum revival
Compared to other confectionery, the gum sector significantly lacks innovation. Growth of gum has definitely stagnated in the US and Western Europe, whereas Asia and Latin America are still experiencing growth. In order to see an increase in sales we need a gum manufacturer to come up with something new, something different from the standard […]
Leaf to take a bite out of the gum sector
Leaf is set to help retailers unlock incremental sales within the confectionery category with the launch of its new product, Chewie Gum. Chewie Gum, which will be available in all trading channels, is a hard bubble gum sweet in three delicious variants – strawberry & banana, tropical and lemon. The gum sector is currently lacking […]
Chewits launches price marked packs
Leaf is set to help independent retailers unwrap more sugar confectionery sales with the launch of its first ever price marked packs (PMP) across Chewits and Vimto chewy sweets ranges, communicating value to consumers while giving retailers the opportunity to grow sales. A £1 price flash will be introduced on the Chewits and Vimto four […]
Chewits Xtreme in web launch
Chewits has launched the new website www.chewitsxtreme.co.uk to drive maximum consumer awareness of its Chewits Xtreme range and brand tour this summer.