Chewits celebrates 50 years

Iconic children’s brand Chewits turns 50 this year. To celebrate this special anniversary Chewits has appointed McCann Manchester to support the 50th anniversary campaign. Chewits mascot Chewie, who has adorned its packs since the sweets hit the shelves in 1965, has now been brought into the 21st century with his very own app. ‘Chewie on […]

Chewy sweets get festive

Chewy sweets brand Chewits is getting festive with two seasonal confectionery products this Christmas that aim to provide consumers with a fun, fruity, tasty alternative to traditional chocolate treats. The Chewits Selection Box contains eight full size chewy stickpacks, including favourites Strawberry, Fruit Salad and Xtreme Sour Apple. The branded shelf ready packaging is great […]

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Sour pineapple chewy sweets

Chewits has added a sour pineapple flavour to its Xtreme chewy sweets range in the UK. Each 34g pack contains six sweets, retails at 37 pence and will be available in Tesco, Spar, Costcutter and other local retailers. Bev Seymour, trade marketing manager at Chewits, says, “Sours are currently a growing trend within the kids’ […]

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Chewy sweets share bags

Chewits is launching two new varieties of 180g Share Bags in a bid to tap into the ‘Big Night In’ category. Chewits Chewmix will contain consumer’s favourites from the core range, including strawberry, blackcurrant and fruit salad. Xtreme Chewmix will include a combination of Xtremely Sour Apple and Xtrememly Sour Tutti Frutti flavours. Bev Seymour, […]

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Gum revival

Compared to other confectionery, the gum sector significantly lacks innovation. Growth of gum has definitely stagnated in the US and Western Europe, whereas Asia and Latin America are still experiencing growth. In order to see an increase in sales we need a gum manufacturer to come up with something new, something different from the standard […]

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Leaf to take a bite out of the gum sector

Leaf is set to help retailers unlock incremental sales within the confectionery category with the launch of its new product, Chewie Gum.  Chewie Gum, which will be available in all trading channels, is a hard bubble gum sweet in three delicious variants – strawberry & banana, tropical and lemon. The gum sector is currently lacking […]

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Chewits launches price marked packs

Leaf is set to help independent retailers unwrap more sugar confectionery sales with the launch of its first ever price marked packs (PMP) across Chewits and Vimto chewy sweets ranges, communicating value to consumers while giving retailers the opportunity to grow sales. A £1 price flash will be introduced on the Chewits and Vimto four […]

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