Chewy sweets share bags
Chewits is launching two new varieties of 180g Share Bags in a bid to tap into the ‘Big Night In’ category.
Chewits Chewmix will contain consumer’s favourites from the core range, including strawberry, blackcurrant and fruit salad.
Xtreme Chewmix will include a combination of Xtremely Sour Apple and Xtrememly Sour Tutti Frutti flavours.
Bev Seymour, trade marketing manager at Chewits, says, “The tough economic climate has really been driving the growth of the Big Night In category. We’re seeing more families spending time together on the sofa, especially at the weekend, rather than outlaying money on expensive activities.
“Chewits Share Bags are the perfect sweet treat for families. Their nostalgic charm has massive appeal with adults and young children love the great taste of our core range. Even teenagers can get in on the act with our Xtreme range.”
The Chewmix bags will retail at £1.39 for a 180g bag.
