Leaf whips up new Chewits treat
Leaf is continuing to unleash the taste adventure by adding another Chew format to its range. In two new flavours – raspberry and lemon, Leaf is set to help retailers unlock incremental sales opportunities with the launch of its exciting NPD – Mini Whips.
Individually wrapped, Mini Whips will make a handy on the go treat for kids and encourage sharing. Priced at 20p per pack of eight whips it sits perfectly within the pocket money section of a store. Having identified that children have a 94% brand awareness of the Chewits brand, and that consumers are actively seeking out Chewits products, Leaf is confident that this NPD will be a winner with existing and new Chewits customers. With price marked packs and shelf ready packaging, the new Whips are bound to be an all-round hit.
Stuart Lane, commercial director at Leaf says, “Chewits is a fun and engaging brand, driving strong sugar confectionery category growth. This provides a great platform to extend our range. The category has seen steady growth over the last year due to innovation within the market and we are sure the fruity flavours of Mini Whips will be a big hit with consumers and retailers alike. We encourage retailers to stock up on both flavours and maximise the profit opportunity.”