Cloetta divests its Belgium business

Following the merger with Leaf, Cloetta operates in Belgium through a Belgian distribution company, which primarily distributes brands that are not owned by Cloetta. The divestment of the distribution company is part of Cloetta’s strategy to focus on its core brands. Katjes will continue to sell and distribute the leading chewing gum brand Sportlife and […]

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Consolidation vs acquisition

The latest report from Cloetta has highlighted a widespread trend – unusually large fluctuations in sales, partly due to aggressive competition in the grocery retail trade. For the Swedish company, that has meant an overall decrease in volume during 2011 and forced price increases that will take place this autumn. The confectioner will also consolidate […]

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Sweets & Savoury Snacks World